Global warming is one of the greatest problems we face today. It is real, and is happening, and the fashion industry is one of the most contributing to it. The Fast Fashion and the current trend of the fashion sector make the consumption of clothing garments trip and with it the carbon footprint it generates.
The FAST FASHION.It is a business strategy that tries to bring to the great public the designs of haute couture at very low and low quality prices. One of its fundamental pillars is based on the great rotation of collections that are offered in its stores (for example, Zara offers 24 seasons per year), so that the consumer ends up perceiving as a perishable good and is usually discarded after being used seven or eight times. That feeling of well-perishing well perceived by the consumer leads him to want to buy more as assiduity and thus manage to increase extreme consumerism that society has been carrying out over the years.
In order to offer such low prices, the mass brands that carry out this strategy, need to achieve extremely low production costs. This entails, not only unethical practices and labor exploitation, but to the pollution of the planet derived from the products and materials used as well as the risk to the health of consumers by the chemical components used. In addition, the detachment of the fashion industry to less developed countries has been a key factor for companies with these aggressive strategies to offer as low prices.
Did you know..?
- 90% of residual water in underdeveloped countries are poured into rivers without treatment.
- 1.5 trillion liters of water are intended for the fashion industry each year.
- 85% of human debris on the coasts around the world are microfiber.
- 190,000 tons of micro-plastic textile fibers end up in the oceans each year.
- 1 kg is needed. of chemical products to produce 1 kg. of tissue.
- 25% of the pesticides and herbicides produced worldwide are intended for cotton cultivation.
- 23 kg are generated. Greenhouse gases for each kilo of tissue produced.
- Each year 70 million barrels of oil are needed to produce polyester.
- Each year 70 million trees are talaved to manufacture our garments.
- The textile industry is one of the sectors where extreme exploitation is more generalized.
Here we leave you a very interesting article about the reality that is hidden behind the Fast Fashion:
And then, are there alternatives?
The term Slow Fashion., Centrated in 2007 by a teacher of the "Center for Sustainable Fashion" of the city of London, is born as an antithesis of what we currently know as industrial fashion. It is a movement that tries to raise awareness among consumers and producers of the great environmental and social impact generated by the current fashion industry. Extreme consumerism of today only makes enlarges the problems that bring large productions of clothing manufactured to supply the high demand for consumers. In addition, the fashion sector has always been accused of producing unethical and sustainable ways, leaving all this in the background to minimize its costs and be able to have a high demand rotation. The philosophy of Slow Fashion. It tries to promote the benefits that sustainable and aware conscious consumption of clothing garments entails, as in many other sectors where ethical and sustainable practices are also promoted. More and more consumers are critical and conscious with the fashion sector, making the Slow Fashion. It grows exponentially in recent years, thus benefiting the people involved in the productive process of garments, to the consumers themselves and the planet in which we live.
What is the Slow Fashion:
- Flee from the great industrial productions in chain and opt for proximity and local productions, making high quality, lasting and sustainable material garments.
- Ensure the environment, using non-polluting processes and reducing the impact generated at all stages within the production process. Example.
- Fair Trade. Fair and ethical trade.
- Circular economy. It is based on recycling and in the greatest use of clothing garments.
- Consume responsively, leaving behind extreme consumerism in which we live.
In recent years you are talking a lot about climate change and its effects. There are skeptics, but the environmental impacts that are becoming more palpable that are generating human beings to our planet and therefore to ourselves. It has been shown that the fashion industry is one of the most negative impact generates and therefore is one of the first ones in which you have to act. Not only legislators and regulators of countries, but also us, consumers. Changing consumption habits and being more critical and responsible with what we buy, we can guide the fashion sector by a more beneficial path for all. Sustainable and hemp brands like HEMP and LOVE. They help break paradigms established within the industry. Separated We do not have much power, but together we are able to change the industry and the world.
We leave a video of presentation of our partner and friend Angels, in which she explains a bit how she knew the wonderful world of Slow Fashion and hemp clothes: